- Reality star and beauty mogul Kylie Jenner is now selling merch based on a viral meme of her singing to her daughter, Stormi Webster.
- After Jenner's tour of the Kylie Cosmetics office was posted to YouTube, a clip of the star singing "rise and shine" to wake Stormi from a nap went viral, and became an instant meme.
- Jenner herself got in on the action, retweeting several particularly funny memes.
- Now, the reality star is cashing in on the meme's popularity by releasing a line of "rise and shine" merch on her website.
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Reality star and Kylie Cosmetics founder Kylie Jenner is now selling merchandise based on a viral meme of her singing to her daughter, Stormi.
Jenner's new merch includes two hoodies, one black and one white, with "riiise" and "shiiinnee" emblazoned on the sleeves — a reference to the viral clip of Jenner singing "rise and shine" to wake Stormi from a nap. The hoodies also feature an image of Jenner's face as the sun, and are $65 each.
After Jenner tweeted links to the merch last night, people had mixed reactions.
Some praised Jenner for quickly cashing in on a viral meme.
—Claudia (@spreadlovenow96) October 18, 2019—αи∂яєω (@Andrew_mlbn19) October 18, 2019—cody 🦋 (@codyygilbert) October 18, 2019
But others felt that Jenner's "momager" Kris Jenner was behind the whole thing.
—Chloe (@Khlomoney98) October 18, 2019—the phone in jennifer aniston’s first instagram (@sbstryker) October 18, 2019—James Charles (@jamescharles) October 18, 2019—thong nguyen :) (@tonyyyyyvu) October 18, 2019After Jenner's tour of the Kylie Cosmetics office was posted to YouTube, a clip of the star singing "rise and shine" to wake her daughter from a nap quickly went viral — and subsequently spawned thousands of memes that were even referenced by celebrities like Ariana Grande and Miley Cyrus.
—A N T H O N Y 🦋 (@anthonyxalonso) October 14, 2019—K.S.C (@somvorna) October 15, 2019—JAWN WICK (@Swizzymack) October 17, 2019—Miley Ray Cyrus (@MileyCyrus) October 17, 2019—Pop Crave (@PopCrave) October 17, 2019
Jenner herself has gotten in on the action, retweeting some of the more outrageous memes to her 28 million Twitter followers.
—Kylie Jenner (@KylieJenner) October 17, 2019—Kylie Jenner (@KylieJenner) October 17, 2019Jenner also shared a video of her daughter dancing to a remix of "Rise and Shine," but Stormi ended up asking her mom to put on dad Travis Scott's music instead.
This isn't the first time a celebrity capitalized off of becoming a meme. Earlier this year, Keke Palmer went viral for not knowing who Dick Cheney was while taking a lie detector test for Vanity Fair.
She quickly took her now-infamous line, "Sorry to this man," and plastered it on hoodies, t-shirts, and baseball caps that she sold online.
If you sorry to your man, those men, or that man, this is the tee for you 😭 #linkinbio #availablenow
- Read more:
- Kylie Jenner's giant makeup office includes everything from a Champagne vending machine to a bouquet made from money
- Kylie Jenner deleted an Instagram video of her new $3 million Bugatti Chiron after being criticized for flaunting her wealth
- Kylie Jenner shuts down reports that she had a '2 a.m. date with Tyga'
- Kylie Jenner opened up about her and Travis Scott's sex life as parents: 'You can be sexy and still be a badass mom'
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